9.68× return on Google Ads for a sports store, across four platforms
- Client
- Online store (name withheld)
- Sector
- Sports
- Period
- 2024
The challenge
A sports store needed one strategy across Google, Meta, TikTok and Snapchat instead of four separate efforts.
Our approach
Each platform got a clear role, from search on Google to discovery on social, with conversions tracked on every one.
- One plan for four platforms
- Creative made for each platform
- Weekly comparison of cost per purchase
Execution
The results
9.68×
Return on ad spend, Google Ads
182
Google Ads conversions
4
Ad platforms: Google, Meta, TikTok, Snapchat